Latest Event: ESOMAR-World Research Bangladesh Research Meet up in Collaboration with BMSRS, Dhaka, 28 March 2013. Click here for details.


BMSRS conducted a number of events from 03 March 2011 to 24 December 2012

1. Formal inauguration of the Society & Related Events (03-06 March 2011).

The general theme of the events was “Research Bangladesh in Action

See Research Bangladesh in Action (pictures) here.


Action Research Method Dissemination Workshop- 13 December 2011

(See details of Katalyst-BMSRS Workshop, after event 3 link/jump)

3. Research Workshop on “Co-creation through Collaboration” – A BMSRS Initiative, 24 December 2012. Click here for details.







[Click on the thumbnails to see larger  pictures]

Bangladesh Marketing & Social Research Society (BMSRS) and Katalyst organized a half day workshop for senior market researchers (mainly BMSRS individual and corporate members) on 13 December 2011.

The Workshop was held in the Conference Room of Asia Pacific Blossom Hotel, 27 Park Road, Baridhara, Dhaka.

Katalyst is an organization that aims to contribute to increased income for men and women in rural and urban areas by increasing the competitiveness of farmers and small businesses in key rural and urban sectors, reaching 2.3 million farmers and small businesses, providing employment for 450,000 poor people by the end of the phase in 2013. The organization follows a pro-poor market development approach also known as ‘making markets work for the poor’ (M4P). For more information on Katalyst, visit:

Katalyst not only provides support for private sector development, but has also put into place the “DCED Standard” that genuinely deserves to be reckoned not only as a method for project evaluation, but also as a research method for actionable insights.

Details about DCED can be had from:

Katalyst requested BMSRS to organize the workshop so that researchers could gain a clear understanding of the method, and use/replicate it in conducting studies for Katalyst and/or any other research user, for which the model would be suitable.

The workshop began at 10:00 AM, in the presence of 22 participants, with a brief welcome address by Mr. M Jahangir Kabir, BMSRS President.

Mr. Markus Kupper, Director Monitoring and Evaluation of Katalyst made the key note presentation, covering:

Underlying Rationale for Private Sector Development

  • About Katalyst
  • Overview of the DCED Framework

After a lively Q&A session and a refreshments break, Mr. Muaz Jalil, Manager (Monitoring and Result Measurement Group) of Katalyst, took the participants through the details and benefits of Katalyst’s Monitoring and Results Measurement System.

Another interesting Q&A session followed. The session was very professionally managed, lively and useful, thanks to Katalyst resource persons M/S Kupper, S. Jalil and M. Jalil, and BMSRS Fellows Mr. Jahangir Kabir, Mr. Amer Wahab and Dr. Nasir Khan (amongst others).

The workshop was successful, because the researchers unequivocally agreed that the model was practical and useful. BMSRS also sought clarification from Katalyst about any Intellectual Property rights, which could be infringed, should the researchers use/replicate the model. In response, the Katalyst directors attending the workshop assured BMSRS that all researchers were free to use the model (an acknowledgement of the source would, however, be appreciated by Katalyst).

The workshop ended with a few conclusive remarks by BMSRS President, followed by a networking lunch.

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